Scotch-Brite Ad Campaign

Scotch-Brite Sponges can absorb 99.9% of germs. While some people may not want their sponges absorbing and holding germs, I wanted to advertise on why that can be a good thing. If the sponges are holding the germs, then your dishes are free from them. This ad was staged photos with all the tiny sponge scenes in a table-top studio. The idea is that your sponge absorbs so much throughout the day, keeping everything so clean that they need a break too.